31 May 2012
BETC London has created a cinema spot specifically designed to demonstrate the power of picture...Neil Dawson, the executive creative director of BETC London, said: "Doomed Planet" is designed specifically for the cinema so no other medium does it justice. So i would urge anyone watching it on their computer to wear headphones."
The commercial was shot by Stephen Johnson at MJZ, with music was written ...
30 May 2012
| by Maisie McCabe
Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic...The US-based company entered the UK last year and has appointed UM London ahead of a multimedia ...
-media partnerships.
UM London was appointed to the business without a pitch. There was no incumbent, as Tria ...
by UM London will be print ads due to break in June.
Russell Place, chief strategy officer at UM ...
29 May 2012
| by John Owens
London City Airport is set to launch a major comms effort aimed at the European market, amid...over the need for increased air travel capacity in London. There have been fears around access during the Olympics, following passport control problems at Heathrow.
London City Airport corporate comms director ...
. By enhancing London City Airport s reputation abroad and communicating the benefits of flying into the airport ...
25 May 2012
UM London and McCann London, newly appointed by the social enterprise and charity Eden Project...A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks.
The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...
24 May 2012
| by Hannah Crown
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video...The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond.
The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...
23 May 2012
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.
22 May 2012
The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire.
The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...
10 May 2012
| by Anne Cassidy
Kaspersky Lab, the anti-virus software manufacturer, has appointed McCann London to its...McCann London won the business after a pitch, which kicked off in February, against OgilvyOne and Glue Isobar.
The previous global incumbent on the account was M C Saatchi, but the agency did not repitch.
McCann will now create a global digitally focused campaign for Kaspersky, encompassing digital ...
09 May 2012
of Londoners....The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...
09 May 2012
Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.