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School Reports 2012: Mother London

Score: 8 Agency factfile: Mother London Type of agency Creative ... Ben Middleton, Ed Warren and Stuart Outhwaite left to join Creature London at the start of the year ... , it will be aiming to raise its creative game even higher in 2012. Score last year: 9 How Mother London ...

School Reports 2012: Publicis London

Publicis London ended 2011 looking very different to how it did when the year began. In March...Score: 6 Agency factfile: Publicis London Type of agency Advertising ... Tourism Ireland business and also wrestled the Nescafe advertising account from McCann London ... 's under a new creative chief or not - in 2012. Score last year: 7 How Publicis London rates ...

School Reports 2012: R/GA London

R/GA has been a digital trailblazer over the past two decades, but its London agency, until now...Score: 7 Agency factfile: R/GA London Type of agency Full-service digital ... of staff 82 (+40%) Celebrating its fifth anniversary in December, R/GA London recorded its ... standards with a core of technology and software development. Clients seem to be buying ...

School Reports 2012: UM London

UM London has a presentation document pointing out quite rightly that its Campaign school report...Score: 6 Agency fact file: UM London Type of agency Media Company ... there these days. The London office also continued to benefit from the astute promptings of its European boss ... that, in 2011, UM didn't quite manage to attain the standards it set itself in 2010, but we hope an 8 ...

School Reports 2012: Proximity London

Score: 7 Agency factfile: Proximity London Type of agency Direct and digital Company ownership Omnicom Key personnel Mike Dodds chief executive ... London rates itself: 8 "Incredible year, including double-digit growth across seven of our ten ...

BP's brand image benefits from London 2012 sponsorship, claims research

BP is the official oil and gas partner of the London Olympics and will provide fuel for more than ... an environmental initiative. BP is also sponsoring the 2012 Cultural Olympiad and the London 2012 Festival ... of London 2012, which contradicts previous research that showed consumer apathy towards Olympic sponsors ...

Rajar Q4 2011: Capital's Johnny Vaughan bows out as London's no 1

Johnny Vaughan bowed out of his flagship breakfast show as the undisputed king of London....4 remains London s second most listened to commercial station, with 2.16 million listeners. It represents ...

Brand leaders predict little benefit from London 2012 Olympics

The majority of UK brand leaders do not believe the London 2012 Games will have a positive impact...be "beneficial" to their businesses. The survey showed a regional disparity, with business leaders in London ... %). Of those who predict a positive impact from London 2012, more than half (52%) think ...

RAJAR Q2 2011: London stations

It's all change in the London market with Magic 105.4 leapfrogging Heart and Capital to take...View the London results Figures are sourced from audience measurement body Rajar. Note: (D) Digital only stations (Q) Based on quarterly survey period (H) Based on six monthly survey period ...

Nielsen targets industry standard measure with VideoCensus launch

will become the standard measure.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.