Think BR: Time for brands to move beyond the standard advergame approach
09 Mar 2012 | by David Rose
For games to work effectively for a brand they have to be more than just a bolt on, writes David Rose, CEO, We R Interactive.
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Now is the time to capitalise on London's digital potential, says Boris
25 Apr 2012 | by Boris Johnson
With the London mayoral elections just over a week away, current mayor Boris Johnson makes his...London s got a fantastic future, the right timezone and the right language. It has a highly ... colossal regeneration taking place in East London. Simultaneously the city is becoming ever safer and more attractive to live in, so I think London has a clear lead over other so called global cities. We ...
Think BR: London 2012 - less desirable than an Oxo cube?
02 Mar 2012 | by Simon Clough
Is London 2012 really less desirable than a stock cube, an aspirin and a bucket of fried chicken...This week Boris Johnson marked the 150 day countdown to the start of the London Olympics ... was launched by the London Mayor to promote London, the much feted London 2012 brand logo was conspicuous by its absence. This got me wondering: what has the London 2012 brand actually delivered, and what ...
The Church of London launches special week-long project The Good Times
21 Feb 2012
On Monday 09 January The Church Of London started work on a special weeklong project. We set ourselves the challenge of writing, designing and printing a one-off magazine in seven days, and then distributing 10,000 free copies around... Read more More in branded content from the APA ...
Think BR: London 2012 - ignoring the guerrilla in the room
24 Jan 2012 | by Jonathan Weeks
A guerilla marketing campaign could be a success at the London 2012 Olympic Games, but make sure...Under new rules ahead of the London Olympics, streakers could face a 20,000 fine ... strangers, including tourists and London Underground staff, suddenly leapt into action, showing off a co ... strategy has plenty of positives to it. The official sponsors of the London Olympics, who have ...
John Brown to produce two guides for London 2012
19 Dec 2011
With two once-in-an-era events marked in red letters on London's 2012 calendar, the capital is preparing itself for a record influx of visitors next year - and two new guides created by John Brown have been launched in readiness. Packed with essential information for travel industry professionals ...
The Church of London launches magazine for PlayStation
05 Dec 2011
PlayStation came to The Church of London looking for a videogames magazine unlike any other, and they responded with Access. Printed on big pages of improved newsprint, Access goes behind the scenes of the videogames industry and... Read more More in branded content from the APA ...
White Light Media relaunches Standard Life magazine
20 Oct 2011
White Light Media has relaunched Standard, the global magazine for employees of Standard Life. After winning the pitch for the project this Spring, White Light Media transformed the existing printed publication into a monthly Flash-based digital... Read more More in branded content from the APA ...
Appointment to view: London Mayor hails Standard's Dispossessed campaign 'media at its best'
08 Sep 2011 | by Sarah Johnson
London Mayor Boris Johnson hailed the Evening Standard's Dispossessed campaign "a classic example...The Dispossessed campaign was launched by the London newspaper to raise awareness and funding ... than 7m. Speaking at the book launch of Calling London, which tells some of the personal stories ... ." The book has been written by David Cohen, chief features editor at the Evening Standard. Speaking last ...
Appointment to view: the making of Lucozade 'yes' by Grey London
17 Aug 2011 | by Sarah Johnson
Here's a look at the shooting of Lucozade's new ad by Grey, which features a band playing Feeder's 2011 hit 'Buck Rogers' while zooming down a hill in Brighton on skateboards and bikes.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
