23 May 2012
Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.
05 Mar 2012
| by John Owens
Innovative trainer company MBT has brought LDR London on board in a move designed to help it widen...MBT makes shoes with in-built instability, which it claims helps wearers with iss ues such as back pain and instability. The shoes were inv ented by a Swiss engineer called Karl M ller in the 1990s.
Sarah Jones, a senior acc ount executive at LDR London, said:
We will have a whole range ...
01 Mar 2012
The competition to find a redhead, a blonde and a brunette was launched on 31 October with press ads and a TV spot featuring Cheryl Cole in which fans were encouraged to "cast yourself" by visiting the L Or al Paris Facebook page.
An app created by McCann London's creative technology unit allowed ...
21 Feb 2012
| by Nick Batten
London Fashion Week, with ads from brands including Jimmy Choo, YSL and LG....and Facebook.
Abby Carvosso, managing director of Bauer Magazines lifestyle, said: "London Fashion Week is a ...
to combining style and technology.
He added that the Grazia London Fashion Week issue and the accompanying ...
16 Feb 2012
| by John Owens
As the fashion circus arrives in London, John Owens explores how PR professionals can grab...the catwalk at London Fashion Week as an estimated 5,000 press and photographers capture the trends and names ...
desperate attempts by brands that have nothing in common with London Fashion Week to score some short ...
. The womenswear spring/summer round begins in New York in September, then London, Milan and finally Paris ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
and an integrated marketing campaign to coincide with London Fashion Week...., features TV, experiential and social media activity.
The activity will run alongside London Fashion Week ...
in Shoreditch, East London.
MEC Access and MCBX have partnered with Princess Productions and Bourjois ...
advice, backstage London Fashion Week news and interviews with fashion designers.
The boutique ...
25 Jan 2012
| by Elizabeth Pears
of London 2012, but does back Team GB and athletes such as Adlington and Liam Tancock, who are key medal ...
15 Nov 2011
| by Nicola Clark
Vodafone has become the headline sponsor of London Fashion Week after it signed a seven...already sponsors London Fashion Weekend, under a deal that will continue, as will its sponsorship ...
19 Oct 2011
The idents, developed by McCann London, consist of a succession of colourful vignettes comprising fast-moving visuals that aim to bring "the catwalk to the sidewalk". The work was written by Trusha Naidoo and art directed by Rob Brown. Post-production was through Chrome. ...
19 Oct 2011
Addiction London has created a Christmas campaign for ISME, part of the Shop Direct Group.