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Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Benetton to broadcast London exhibition on stores' videowalls

and animations on the videowalls of the stores, featuring creative from its forthcoming exhibition at London...The London exhibition, which will run from 3 April-13 April at the Design Museum, is called 'Happiness and other survival techniques' and is inspired by themes that the retailer's Colors magazine ... " and the autumn edition "shit". Benetton will run the experiential campaign in its "icon" stores in London ...

Shoe brand MBT turns to LDR London to expand reach

Innovative trainer company MBT has brought LDR London on board in a move designed to help it widen...MBT makes shoes with in-built instability, which it claims helps wearers with iss ues such as back pain and instability. The shoes were inv ented by a Swiss engineer called Karl M ller in the 1990s. Sarah Jones, a senior acc ount executive at LDR London, said: We will have a whole range ...

Adidas hires Creature London for pan-European launch

Adidas has hired Creature London to create a campaign to launch a new trainer in its retro Adidas

Wrangler 'mark your territory' by Stinkdigital London

Stinkdigital London was com missioned to create an online experience that showed Wrangler s range. The online film , which was directed by Zubicky Tempelman, follows young men and women as they interact and play with their surroundings. Users can get involved by moving characters in various city settings ...

Media360: Pictures from the gala dinner and evening event

and Africa, Nigel Holland. Bringing the conference to an end, both CDM London creative director Gordon ...

Marketers missing out on trade from visitors to London, claims report

Marketers operating in London have been called on to re-think their strategies to target...in London were not capitalising on the huge number of visits to the city. His comments come as Mastercard published its first Worldwide Index of Global Destination Cities, in which it crowned London as "the most ... . Paris finished in second place. Yuwa Hedrick-Wong argued that marketers in London could learn much ...

Regional agencies face challenge from London dominance

In the choppy waters of downturn Britain, the trawl for new business from London-based media ... the prestigious Scottish Government account from MediaCom Scotland, is aware that the larger London-based agencies ... , that s for sure, but we have to be ready for that. At some point, accounts at non-London agencies will look ...

Debenhams 'Mother's Day' by JWT London

Debenhams is launching a TV and viral film campaign, created by JWT London, prompting viewers

Morrisons plans London delivery trials and convenience outlets

in New York. The US firm will advise delivery trials in London and receive a minority financial stake ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.