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things from customer insight to managing a brand s social life looks exhausting, undoable even ...
received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
monitoring and response can help us pre-empt potential issues before they become major problems and even help ...
. However, even Lindstrom in his unflinching expos is forced to conclude that the rise of social media ...
up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ... of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... in the past 12 months the recession has been a lingering presence in the lives of Britain's consumers. Even ...
. Whether experience tracking will become the industry standard method for marketers to track brands remains ...
position in certain Asia-Pacific markets than even Ipsos. Particularly in Hong Kong and Singapore ...
of intangible value global businesses hold, and the value of the individual brands. Even the world s biggest ...
parents to extend the use of these types of milk rather than progress to standard cow's milk. This month ... of breastfeeding. In March 2010, the Advertising Standards Authority upheld a complaint regarding an SMA magazine ...
the merits of tap water, and Thames Water launched its 'London on Tap' initiative in 2008 to encourage ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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