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Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Think BR: Looking at shopper marketing through a new lens

18 Apr 2012 | by Kerry Bateman

Free packs, providing shoppers with even more of the brand values they clearly cherished ...

BT to sponsor 'London Live' Olympic entertainment events

07 Feb 2012 | by Matthew Chapman

the 'London Live' banner, during this summer's Olympics....London Live , which will take place every day of the Games, will also include live music, sports ... telecommunications partner of London 2012 at a reported cost of 80m. It is understood to be backing the Hyde Park ... s are joint sponsors of the latter s programming. Visitors to the London Live sites will be able to try ...

Sainsbury's and DCMS chiefs launch 2012 School Games

10 Jan 2012 | by Sarah Johnson, Ben Hall and Georgina Brazier

Paralympic hopeful Andrew Lapthorne. Young athletes from the City of London Academy in Southwark were also ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ... of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... in the past 12 months the recession has been a lingering presence in the lives of Britain's consumers. Even ...

Field Marketing Agency of the Year: CPM

13 Dec 2011 | by Sarah Shearman

is setting high standards and meeting them. FOCUS ON SONY ERICSSON In the highly competitive smartphone ...

Coca-Cola brings back Designated Driver activity

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

choose not to drink with a free Coca-Cola or Diet Coke, we hope even more people will be encouraged to do ...

Brand Event Awards shortlist revealed

28 Oct 2011 | by Staff

with Eurostar: High Speed Theatre Brando with London Gatwick Fashion Week Best brand event strategy ...

Marketing's Experiential League 2011

17 Aug 2011 | by Kim Benjamin

In March, people passing through London's Victoria railway station had the chance to interact...The campaign offered a prime example of how experiential marketing is being combined with technologies such as augmented reality (AR). Created by Bartle Bogle Hegarty London, it formed part of a wider ... a role to play in live experiences, but only if they enable the experience, make it even more ...

Field Marketing League Table 2011

17 Aug 2011 | by Kim Benjamin

, the London 2012 Olympics and Paralympics will run alongside highlights such as Wimbledon and the British ... -up to the Olympics, culminating in the London 2012 Festival. It is set to attract artists from all over the world ... , with the organisers of London 2012 pledging it will be the greenest Games to date. BP and UPS are leading the charge ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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