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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

things from customer insight to managing a brand s social life looks exhausting, undoable even ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

IHG training academy to create UK marketing jobs

, including a number of new marketing roles, through the launch of a London training academy and new hotels....-beating, and will soon welcome millions of guests to enjoy London 2012. But reaching this gold standard needs investment ... provider for the London 2012 Olympic and Paralympic Games. Last week it revealed it had filled 85% of its ...

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

Chris Macleod, Transport for London's marketing director, gives his advice to new marketers...Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity. Speaking after the campaign's launch, Macleod said: " Up to 70% of public transport and the roads will be unaffected by the Games ", but warned ...

Olympic hopefuls join Pantene campaign

Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games.

P&G to raise $5m for youth sports programmes

P G is partnering with the International Olympics Committee (IOC) to give children the opportunity to practise sports by supplying facilities and training. The activity will feed into P G's 'Thank You Mum' campaign for the London 2012 Olympic Games, aiming to improve the everyday lives of mums. The campaign ...

Diet Coke updates Love it Light activity

The campaign by Mother London features new TV spots supported by video on demand, cinema, outdoor and print activity. The TV ads depict the puppets fighting over the last can of Diet Coke in the fridge, executed in a humorous way in order to demonstrate the "lighter side of life". The brand is also ...

Interactive: Twelve ideas for 2012

up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ... of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... in the past 12 months the recession has been a lingering presence in the lives of Britain's consumers. Even ...

Coca-Cola brings back Designated Driver activity

choose not to drink with a free Coca-Cola or Diet Coke, we hope even more people will be encouraged to do ...

Wonderbra takes the plunge with bungee jump stunt

of London's Battersea Power Station and online activity featuring brand ambassador, 'The Only Way is Essex...will complete a bungee jump in front of London's Battersea Power Station, with a picture of Wonderbra girl ... and a VIP night out in London. The Ultimate Plunge Bra is Wonderbra's deepest cleavage bra to date ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.