22 May 2012
| by Noelle McElhatton
things from customer insight to managing a brand s social life looks exhausting, undoable even ...
01 May 2012
| by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ...
."
The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ...
Benecol (Johnson Johnson) Sense Worldwide
Bepanthen (Bayer) JWT
Transport for London
Honda UK ...
22 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
, including a number of new marketing roles, through the launch of a London training academy and new hotels....-beating, and will soon welcome millions of guests to enjoy London 2012. But reaching this gold standard needs investment ...
provider for the London 2012 Olympic and Paralympic Games. Last week it revealed it had filled 85% of its ...
03 Feb 2012
Chris Macleod, Transport for London's marketing director, gives his advice to new marketers...Answering Marketing's quick-fire questions, Macleod says London 2012 preparation is ongoing and will centre around its new 'Get Ahead of the Games' activity.
Speaking after the campaign's launch, Macleod said: " Up to 70% of public transport and the roads will be unaffected by the Games ", but warned ...
30 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games.
13 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
P G is partnering with the International Olympics Committee (IOC) to give children the opportunity to practise sports by supplying facilities and training.
The activity will feed into P G's 'Thank You Mum' campaign for the London 2012 Olympic Games, aiming to improve the everyday lives of mums. The campaign ...
11 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign by Mother London features new TV spots supported by video on demand, cinema, outdoor and print activity.
The TV ads depict the puppets fighting over the last can of Diet Coke in the fridge, executed in a humorous way in order to demonstrate the "lighter side of life".
The brand is also ...
10 Jan 2012
| by Nicola Clark
up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ...
of their busy lives to watch content or even co-create it spending time and money interacting with a brand ...
in the past 12 months the recession has been a lingering presence in the lives of Britain's consumers. Even ...
08 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
choose not to drink with a free Coca-Cola or Diet Coke, we hope even more people will be encouraged to do ...
07 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
of London's Battersea Power Station and online activity featuring brand ambassador, 'The Only Way is Essex...will complete a bungee jump in front of London's Battersea Power Station, with a picture of Wonderbra girl ...
and a VIP night out in London.
The Ultimate Plunge Bra is Wonderbra's deepest cleavage bra to date ...