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Steve Atkinson joins mobile network AdMaxim

Atkinson will lead AdMaxim s EMEA sales team as the mobile ad network and consultancy moves to build its business outside the US. The London-based sales force will expand to around 20 to 30 people over the next 12 months. Atkinson will report to AdMaxim chief executive Sultan Khan. Atkinson ...

Sector Analysis: Mobile

% of people even check their social networks before getting out of bed in the morning." 2. M ... to reward in-app purchasing and drive customers into stores. Once inside, brands such as Oasis have even ... , IAB director of mobile and operations, says: "It's an evening medium, which impacts on how tablets ...

Consuming the digital Olympics

The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes...- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ... . The BBC will be showing the opening and closing ceremonies and the men's 100m final in 3D - even ... free app to help visitors plan their experience. The London 2012 Games is set to be a record ...

Large-scale NFC ads trial gets 3,000 people to interact

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Think BR: Online finance in the age of data

moment just how much money, per bank, is spent in any single working day in London. Now, imagine ...

O2 takes aim at PayPal with mobile payments service

conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...

Think BR: How can brands harness the power of NFC?

51% of smartphone owners have even heard of NFC and 6 in 10 of those with an NFC-enabled handset don't even know they have it. It's all summarised in an infographic you can access here ... ran the Isobar Create London event in Shoreditch , a 34-hour hackathon that invited teams ...

Getting behind the IAB figures: Media experts on the rise of mobile

. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ... Ramsay, digital account director, UM London "It's the year of the mobile. How many times have we ... now facilitate experiences on par or even better than those available online) and it's no surprise ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

by standard display formats, such as banners and text links. It also showed that SMS and MMS advertising ...

Think BR: Who's afraid of mobile payments?

. Do consumers know that their phones can be NFC enabled in different ways? Do they even know how a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.