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My Media Week: Ellie Edwards

function of working in an RTB environment is that a lot can happen while you're sleeping (or even blinking ... as I m catching up on emails. I use BlackBerry for work, even though I love my iPhone, I type faster ...

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his...London s got a fantastic future, the right timezone and the right language. It has a highly ... colossal regeneration taking place in East London. Simultaneously the city is becoming ever safer and more attractive to live in, so I think London has a clear lead over other so called global cities. We ...

'We have to build better brands and we need a different conversation', admits Tesco chief

.com-only stores, with the last two London stores to open by the end of 2013, followed by a store in Oxfordshire ...

EBay targets mobile commerce expansion with Three.co.uk tie-up

's hotels in New York, London, and Amsterdam in about a minute. It's a browser-based solution and thus ... 't even know when their customers are in their store." ...

Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

Groupon buys data start-up Adku to boost personalisation

by the Office of Fair Trading , after the regulator received complaints from the Advertising Standards Authority ...

Industry View: After the IPO, what next for Facebook?

. But it is expanding its workforce in London and about the move in to larger premises. Worldwide it employs 3,000. Facebook has made a charm offensive on the UK advertising industry this past year, even flying a group ... in London in September . Although there is a sense from some in the industry that Facebook is still a ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

. Product will start to come across even more in our ads, which Is not something we ve done a lot ...

How HTML5 is coming to the rescue of the ad industry

probably been acquired over the past two years. Because even Adobe now acknowledges that the future ... far faster than expected even a few months ago. But what is HTML5? Will it live up to the hype ... , the latest version of the HTML standard. HTML is the mark-up language that provides us with the building ...

Think BR: A shopper's paradise

in London heralding the convergence of online and offline retail, and the growth of smartphone apps ... tailor. The smartphone is the key. Even before we spend a pound, augmented reality (AR) apps ... and make fast fashion even faster as the supply chain will turn around high end fashion into high street ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.