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My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

function of working in an RTB environment is that a lot can happen while you're sleeping (or even blinking ... as I m catching up on emails. I use BlackBerry for work, even though I love my iPhone, I type faster ...

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his...London s got a fantastic future, the right timezone and the right language. It has a highly ... colossal regeneration taking place in East London. Simultaneously the city is becoming ever safer and more attractive to live in, so I think London has a clear lead over other so called global cities. We ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

probably been acquired over the past two years. Because even Adobe now acknowledges that the future ... far faster than expected even a few months ago. But what is HTML5? Will it live up to the hype ... , the latest version of the HTML standard. HTML is the mark-up language that provides us with the building ...

Number 10 digital guru Nick Jones to chair judging at Revolution Awards

19 Dec 2011 | by Staff

to government guidance and standards on social media and digital engagement. Jones joins a growing panel ... House in London on 20 April 2012. We are still accepting entries up until the end of the year. Last ...

Sector analysis: Digital recruitment remains media's top priority

14 Nov 2011 | by Joe Lepper

salaries and even more aggressive battles for the best talent. ...

My Media Week: Ben Wood

11 Oct 2011 | by Hayley Pinkerfield

evening. Friday Breakfast is with Andy Mihalop, an old colleague who is now at Moneysupermarket ...

Online adspend hits £2.3bn as entertainment drives growth

05 Oct 2011 | by Sarah Shearman

is largley due to the growth of platforms such as ITV Player that have had some success transferring standard ... advertising to expand." Jason Carter, managing partner, digital, at UM London, said he has seen an increase ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

18 May 2011 | by Ed Owen

the value exchange with ads, and this could even be exploited if the ads are good enough. Paul ...

Fitting First Words: 10 Tips for Effective "From" Names and Subject Lines

12 Apr 2011 | by Richard Evans, Director of Marketing EMEA

"From" name, on the other hand, can doom an email to be deleted, unopened or even provoke a spam ... on preferences, demographics and behaviour, e.g. "Price alert: Cheap deals from London going fast" or "Lindsay ...

ShortList Media launches digital daily for 'stylish women'

14 Mar 2011 | by Katherine Levy

's Facebook page. Users in London, Manchester, Leeds, Birmingham, and Glasgow and Edinburgh will be given ... time than even television during the working week. "Delivered direct to each subscriber's inbox ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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