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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

things from customer insight to managing a brand s social life looks exhausting, undoable even ...

Diageo forced to apologise after BrewDog awards scandal

09 May 2012 | by Gemma Charles

followers, said: "There was a serious misjudgement by Diageo staff at the awards dinner on Sunday evening ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

; and News Corporation being held to account over its standards. The answer, said Polman ...

Alan Mitchell: Advertisers, face it, your consumers hate you

29 Mar 2012 | by Alan Mitchell

' poles, and pawnbrokers' orbs, or even to entrepreneurial cave-painters. The relevance of the way ... for some time to come and find new ways to interrupt, challenge, move, inspire and even annoy. Because ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

27 Mar 2012 | by Staff

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship...P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

P&G marketing chief urges 'do and learn' experimental culture

22 Mar 2012 | by Staff

Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant ... , market share growth, and even better, a powerful impact on people." Pritchard also spoke of his ... that London 2012 is going to be all the more exciting because it will be the first truly digital games. We ...

Editor's Comment: Cameron's broadside merely a smokescreen

01 Feb 2012 | by Noelle McElhatton

with regulators, the public, and, yes, with Westminster is the only way forward; but even this strategy ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

to London and all around the country.' Hobbies : Loves to travel. 'The last place I went to was New Zealand last year,' says Akhtar. She is also running the London Marathon this year on behalf of Subway ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ... of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... in the past 12 months the recession has been a lingering presence in the lives of Britain's consumers. Even ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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