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Energy industry to increase transparency over best deals for customers

11 Apr 2012 | by Matthew Chapman

standards have been hit by above-inflation increases in energy prices. Government research indicates ...

Citroen pushes DS5 model with interactive mailer

12 Mar 2012 | by Ed Owen

by digital print, the vast majority of direct mail still follows a fairly generic model of a standard print ...

Royal British Legion to revamp communications programme

02 Mar 2012 | by Matthew Chapman

will act as a real catalyst in helping to change perceptions, and build even greater knowledge and support ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

Sky and Virgin clash over unbranded direct mail campaign

02 Nov 2011 | by Matthew Chapman

BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

will have to conform to the requirements of a new industry environmental standard that will replace PAS 2020 ... zero-waste society and reducing carbon emissions, but also lead to higher standards in direct marketing ...

CREATIVE STRATEGY: What big brands can learn from obscure boots

26 May 2011 | by Simon Kershaw

" are the most unusual of the incentive triumvirate, but even if they became a common marketing tool, they would ...

What digital marketers can learn from DM

20 May 2011 | by Kim Benjamin

was the first financial-services brand to achieve PAS2020, the industry standard for demonstrating a commitment ... over time to lessen the need for such fine-tuning. Appliance of science Proximity London has been ... in participation with consumers in the pursuit of relevancy and engagement. Indeed, Proximity London recently ...

Royal Mail to offer digital watermarking system

09 May 2011 | by Ed Owen

, videos and even social network pages." "By scanning a picture on their post, someone could link through ...

TNT Post commercial duties pass to Polglass

05 May 2011 | by Daniel Farey-Jones

Polglass has been promoted from managing director of the TNT Post London division. Neilson, who has been with TNT Post UK for 17 years and became commercial director in 2008, will spearhead the company's infrastructure planning in the new role. TNT did not give much more detail, saying only ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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