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Most businesses lack effective single customer view, finds survey

that their business holds across multiple channels." The research showed that even the group that had an effective ...

Think BR: Understanding big data

we live, clearly it knows what we like to read and it even knows when we ve finished our books once ... and in the latest gadgets. It even knows where we work and the address of some of our friends and what we really ... this for you. Even consider neuromarketing methods and eyetracking. You need to ask the right questions ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ... can offer our customers even better Clubcard benefits and deals, such as personalised offers, new ...

Data marketers should stick to subjects consumers care about

the numbers, find insights, suggest solutions and even execute plans. 3D printing Where your 2D office ... rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Information Arts founder quits for angel investments

am extremely proud of how far Information Arts has come I set out to create a gold standard for B2B ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

More data leaks while Europe cracks down on wrongdoers

by consolidating a patchwork of 27 data protection regulations into one, and establishing a standard which ...

EC proposes data fines of up to 2% of global turnover

to implement and even more to maintain on an ongoing basis." Follow Daniel Farey-Jones on Twitter ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

such different beasts. They are rarely mentioned in the same breath, room, or even agency, come to that ... bespoke experience that informs, entertains and maybe even recommends as part of an experiential ...

Think BR: Taking the guesswork out of online targeting

be valuable and does have a role to play, even taking into account clever analytics and a skilled data analyst ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.