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Most businesses lack effective single customer view, finds survey

that their business holds across multiple channels." The research showed that even the group that had an effective ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

online already, including 1000 London Eye tickets for 5 in January, which, she said, sold out in eight ... can offer our customers even better Clubcard benefits and deals, such as personalised offers, new ...

Energy industry to increase transparency over best deals for customers

standards have been hit by above-inflation increases in energy prices. Government research indicates ...

Data marketers should stick to subjects consumers care about

the numbers, find insights, suggest solutions and even execute plans. 3D printing Where your 2D office ... rounded things (plastics, resins, metals... even food). Any company that makes a physical product needs ...

Royal British Legion to revamp communications programme

will act as a real catalyst in helping to change perceptions, and build even greater knowledge and support ...

Tesco must find a new role for Clubcard

, losing its way? The standard commentary speaks of Clubcard solely as a game-changing marketing ...

Chrysler re-launches with £10m Super Bowl campaign

, with scenes of car mechanics working in their overalls. The car then emerges from a tunnel in London ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D

such different beasts. They are rarely mentioned in the same breath, room, or even agency, come to that ... bespoke experience that informs, entertains and maybe even recommends as part of an experiential ...

Think BR: The language of local social

) and suggesting the perfect location, or identifying issues before customers had even had the chance to call ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.