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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ... mobile iPhone application UM London, cloud power ve Interactive, cart abandonment recovery ... Poke London, the feed TBG Digital, evolution of mobile UM London, cloud power ...

What digital marketers can learn from DM

was the first financial-services brand to achieve PAS2020, the industry standard for demonstrating a commitment ... over time to lessen the need for such fine-tuning. Appliance of science Proximity London has been ... in participation with consumers in the pursuit of relevancy and engagement. Indeed, Proximity London recently ...

Behavioural ads in Europe to be flagged by icon

of Advertisers, the European Advertising Standards Alliance, the Direct Marketing Association ...

Andrew Walmsley on Digital: Privacy is a case of respect

. Can we trust them? Should we? Have we any choice? Is it even possible to remain anonymous? You ... , and if you're even moderately paranoid, even Scroogle, which claims to anonymise your Google searches. So ... specialist antenna (don't even think of using a credit card to buy one). That the networks are compromised ...

IAB backs OFT behavioural targeting review

LONDON - The Internet Advertising Bureau has backed Office of Fair Trading's calls to provide

Marketing Direct: List Report 2009

data set such as transactional data and start to see a match,' he explains. Then comes standard data ...

DM agencies risk plagiarism in pitches

LONDON - Direct marketing agencies are exposing their ideas to plagiarism because they fail

New consumer protection laws that marketers should know about

LONDON - Consumer protection law is on the brink of a radical and wide-ranging transition...to 5000 per offence in the Magistrates Court and even imprisonment. These penalties can be imposed ... . In practice, the key enforcement bodies - the Office of Fair Trading and Trading Standards officers ... Practice (CAP) to amend its codes in response to this legislation. However, even if no prosecution ...

DMA warns firms to boost data security

LONDON - Government blunders involving personal data have led consumers to be reluctant to share

Credit fraud service breaks ads in wake of HM Revenue data disc blunder

LONDON - CreditExpert, the consumer online credit monitoring and identity fraud service, has

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.