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My Media Week: Paul La Fontaine

30 May 2012 | by Mike Fletcher

of Habbo Hotel. Tonight s hot topic is scam sites. Skype with wife Colleen who is in London and discuss her upcoming trip to Africa and our weekend plans. Finish the evening on the Mac, browsing blogs, news ... Android. On arrival in Helsinki, I spend the evening by reviewing new HR recruit profiles on LinkedIn. I ...

Facebook and Twitter target UK SMEs with adspend giveaways

29 May 2012 | by Sarah Shearman

London Evening Standard Business networking event, Tony Wang, general manger for Twitter UK , said ...

Think BR: What brands can learn from start-ups

25 May 2012 | by Ronnie Crosbie

screen phone has been so rapid that iPhones and the like have become ubiquitous, even amongst ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... it elsewhere and perhaps even create their own version. The shift in power is now tilting in favour ...

Malibu launches VIP-themed Facebook app as part of summer style activity

23 May 2012 | by Sarah Shearman

", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

, as Samsung attempts to drive home its role as wireless communications equipment sponsor of London 2012 ... products, including the Galaxy Note, in the Olympic Village and throughout London for the duration of the London 2012 Olympic and Paralympic Games. Follow Matthew Chapman at @mattchapmanUK ...

Think BR: Advertising for the second-screen

22 May 2012 | by Andrew Fisher

, and being shared with digitally with other people. Mobile usage is rapidly taking over as a standard way ... believe the second-screen enables them to extend a 30-second advert into two, three minutes or even longer ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

function of working in an RTB environment is that a lot can happen while you're sleeping (or even blinking ... as I m catching up on emails. I use BlackBerry for work, even though I love my iPhone, I type faster ...

Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

awards ceremony on the evening of 20 June in the Palais des Festivals, Cannes. Each year, the festival ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ... , that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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