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Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers. He ... tags were activated by viewers of Britain's Got Talent at the weekend, even though the service ...

Shopping for brands

that will deliver more engaging customer experiences, says Gavin Crouch of JWT London....mobile site that allows you to redeem a code, but the sponsored link takes you to a London 2012 Coke ... . Interactive mobile advertising, mobile search, QR codes and even SMS will all drive traffic to a brand ... strategy at JWT London POINT OF VIEW iPhone or Android? Android will win by volume but I ...

Let's get serious

for complex apps, and its standards won't even be completed for some time. Last, Apple is fanatically ... , a call, even a picture message could move things on ... Mobile dating etiquette these days is a ...

A Continuous Conversation

mobile, a tablet, a desktop computer or even a TV. There are so many practical reasons to ensure ... that allows passengers to carry their boarding pass on their phone might seem bright and cutting-edge, even ...

A beautiful collision

movements and collect our memories. Hey, even MBA's Christmas card was an HTML5 app. Furthermore, a recent ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

retail director for eBay, said: "London 2012 organisers must ensure plans are in place to cope with the unprecedented demand visitors to the Games will place on mobile networks. "With so many consumers in London ...

O2 takes aim at PayPal with mobile payments service

conference in London yesterday by James Le Brocq, managing director at O2 Money, which had originally planned ...

Now is the time to capitalise on London's digital potential, says Boris

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his...London s got a fantastic future, the right timezone and the right language. It has a highly ... colossal regeneration taking place in East London. Simultaneously the city is becoming ever safer and more attractive to live in, so I think London has a clear lead over other so called global cities. We ...

Think BR: How can brands harness the power of NFC?

51% of smartphone owners have even heard of NFC and 6 in 10 of those with an NFC-enabled handset don't even know they have it. It's all summarised in an infographic you can access here ... ran the Isobar Create London event in Shoreditch , a 34-hour hackathon that invited teams ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.