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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

Kennedy London 50,333 shares this week All time: 676,182 shares ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

. 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

function of working in an RTB environment is that a lot can happen while you're sleeping (or even blinking ... as I m catching up on emails. I use BlackBerry for work, even though I love my iPhone, I type faster ...

Think BR: Weird web culture is bigger than cheap LOLs

16 May 2012 | by Kate Miltner

, an MA dissertation submitted to the Department of Media and Communications, London School of Economics ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

of movement is unavoidable, even for a marketer from Nike, the brand which famously never stands still ... and rational purpose fifty, twenty, even fifteen years ago. But for the past decade that way of doing things ... , that we are not even questioning it. I am convinced the filters that are going to be applied to that way ...

Now is the time to capitalise on London's digital potential, says Boris

25 Apr 2012 | by Boris Johnson

With the London mayoral elections just over a week away, current mayor Boris Johnson makes his...London s got a fantastic future, the right timezone and the right language. It has a highly ... colossal regeneration taking place in East London. Simultaneously the city is becoming ever safer and more attractive to live in, so I think London has a clear lead over other so called global cities. We ...

Which Olympic sponsor ads are most shared?

18 Apr 2012 | by Ben Hall

With 100 days to go before the start of the London 2012 Olympic Games, an Adidas film featuring.... Panasonic 'London 2012' All time: 1,507 shares 8. BMW ... 10. BT 'London 2012' by AMV BBDO All time: 1,006 shares ...

Peugeot targets younger drivers with YouTube push

16 Apr 2012 | by Alex Brownsell

, Birmingham s Bullring and London s Westfield. Consumers will be encouraged to visit a dedicated YouTube ...

VO5 Extreme Style 'pageant' by Euro RSCG London

12 Apr 2012

Euro RSCG London has created what it is billing as the first-ever iAd to use Twitter and its camera

Samsung in search for Olympic bloggers

02 Apr 2012 | by Matthew Chapman

they should be selected as an SGB for the London Olympic Games. Those who get through to the second phase ... of thousands of Olympic tickets to ordinary people through various different channels. Hwang added: "Even ... will be inviting everyone for the London Olympics." Samsung will look to extend the blogger programme to more ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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