Sainsbury's squares up to M&S for summer marketing face-off
30 May 2012 | by Matthew Chapman
's Diamond Jubilee and London Olympics, despite not sponsoring either. Andrew Mann, director of loyalty ...
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New business leagues (1 June 2012)
31 May 2012
Euro RSCG London joins the creative league at number seven with its Santander win. In media
'Suck our guts out' Frubes ad escapes ASA ban
30 May 2012 | by John Reynolds
TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
things from customer insight to managing a brand s social life looks exhausting, undoable even ...
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
. Safety campaigns can go on to be YouTube hits. Think back to Transport for London’s 2008 viral ‘Test Your ...
New business leagues (18 May 2012)
17 May 2012
The Corner climbs up the creative league with a second win, while Now and BETC London are new
Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad
16 May 2012 | by Matthew Chapman
Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London
Branson-shaped ice cubes take off on selected Virgin flights
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
. They are crafted to such an exacting standard that Branson's beard is distinguishable. Further recent ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
