Asda to roll out in-store summer marketing programme
31 May 2012 | by Matthew Chapman
2012 and the London 2012 Olympics, and will provide experiences aimed at capturing the imagination ...
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MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...
Branson-shaped ice cubes take off on selected Virgin flights
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
. They are crafted to such an exacting standard that Branson's beard is distinguishable. Further recent ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...
Heineken unveils London Olympic venue
17 Apr 2012 | by Gemma Charles
"national house" to be used by the Netherlands Olympic Committee during London 2012....For the first time, through a virtual tour, fans will be able to see how Heineken will be transforming North London venue Alexandra Palace, also known as Ally Pally, into the Holland Heineken House for the Games. It expects the hub to be visited by more than 100,000 fans. The tour reveals a venue interior ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
, Birmingham s Bullring and London s Westfield. Consumers will be encouraged to visit a dedicated YouTube ...
Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
Some types of experiential marketing are already covered by the Advertising Standards Authority ... consumer (which could well have an impact on the more forceful sampling techniques used at some London ... by the industry, should help in raising the bar on standards of experiential marketing. So how is it going ...
Benetton to broadcast London exhibition on stores' videowalls
26 Mar 2012 | by Matthew Chapman
and animations on the videowalls of the stores, featuring creative from its forthcoming exhibition at London...The London exhibition, which will run from 3 April-13 April at the Design Museum, is called 'Happiness and other survival techniques' and is inspired by themes that the retailer's Colors magazine ... " and the autumn edition "shit". Benetton will run the experiential campaign in its "icon" stores in London ...
Karen Millen launches worldwide brand experience initiative
23 Mar 2012 | by Matthew Chapman
its website and 40 showcase stores around the world, including London's Regent Street....of London. Karen Millen is hoping to drive up sales in the showcase stores with the overhaul and create ...
Interflora targets commuters ahead of Mother's Day
08 Mar 2012 | by Maisie McCabe
Interflora and MG OMD have created a series of interactive flower displays for London commuters ... ). Interflora's Mercury Man will be out and about at the London stations and around the city promoting ... and about in London this week and then out visiting other parts of the country across 2012. "With so many ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
