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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

things from customer insight to managing a brand s social life looks exhausting, undoable even ...

Unilever tops 2012 Marketing Society Awards nominations

received a record number of entrants for our awards this year. The standard was particularly high making ... ." The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London ... Benecol (Johnson Johnson) Sense Worldwide Bepanthen (Bayer) JWT Transport for London Honda UK ...

Is marketing at a crossroads?

. However, even Lindstrom in his unflinching expos is forced to conclude that the rise of social media ...

'Passion points' key to CSR push, says Britvic marketing director

of years, but has said that last year's Royal Wedding and the post-riot clean-up carried out by Londoners ...

Interactive: Twelve ideas for 2012

up in the hype surrounding Facebook, Apple remains the marketing industry's Gold Standard. Although ... of their busy lives to watch content or even co-create it spending time and money interacting with a brand ... in the past 12 months the recession has been a lingering presence in the lives of Britain's consumers. Even ...

Selfishness not altruism drives sustainability, say marketing chiefs

environment for our core business. We polluted a river in South London and killed a lot of wildlife, it's now ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

the standard for marketing excellence and established a reputation as the leading marketing awards programme ... , at the London Hilton, Park Lane, on Monday 6 June, will be a memorable opportunity to celebrate in the company ... for Excellence 2011 6 June 2011, 7pm-1am, London Hilton, Park Lane. Contact Steven Lewis on 020 8267 4042 ...

Profile: Warming to frozen food

and readying the company for a slew of product launches. While he is based in London, the marketer has a ... , ever forget the core brand' when launching variants. Den Hollander is now making his home in London ...

Climate Week signs up key sponsors for event

year, the Advertising Standards Authority dismissed complaints that took issue with EDF's claims ...

Electric cars face marketing short circuit

mindsets The campaign, which fell foul of the Advertising Standards Authority for the way in which ... lower emissions, which is the third-most cited motivation. Even more of a concern to the manufacturers ... , with Nissan signing a three-year deal with The O2 to host a 'brand centre' at the London venue. Nissan GB ...

 

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