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Tata IT arm TCS puts Fleishman-Hillard brief up for grabs

80 countries. The group also owns the Bombay Brasserie, an Indian restaurant in London. ...

Sector analysis: Customer publishing

,000. According to the 2011 Mintel report, not even a recession could persuade these titles to cut ... to stick together and present an industry standard." Seven's King states that his agency still generates ... -side marketers are becoming even more aware of the benefits of a content-marketing strategy." ...

IPC ramps up ad-funded games offering

rollout of IPC Play, said: "The launch of IPC Play makes bespoke casual games an even bigger part of our ...

Brands and content: what's the story?

, not grocery shopping. Live for IKEA Family is about home inspiration, not furniture. Completely London for estate agent Kinleigh Folkard Hayward (KFH) is about a secret London, not property ... that the audience wants to participate in. An even more successful version of this tale is one that empowers them ...

Building a bridge between brands and consumers

, Patek Philippe, REAP (Fabric), Regus, Standard Life (MoneyPlus) and Tesco. To find out more about ...

Tailored content hits the target

and money on data analysis, even outsourcing if necessary. There is so much data now that it can be easily ...

Customer Publishing Agency of the Year: Publicis Blueprint

's, restaurant operator D D London and Virgin Atlantic's social travel site, V-travelled. COMMENDED A raft ...

My Media Week: Keith Grainger

evening for us. We have lots of clients across our five tables and we scoop three awards and four highly ... miniature matching hat and scarf for a photo shoot in their spare time? Friday evening means agency ...

APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success

marketing as proved by the three million and more views that its "100 years of East London style" video ... interacted with the summit through Twitter and the mobile app with #Content2011 trending in London on Twitter ...

Publicis Blueprint scoops top gong at APA Awards

The agency won the top gong for its Orange Exchange online work, at the award ceremony in London ... by The Church of London, which was highly commended in the same category. The Church of London's Rob Longworth ... : Zoom Zoom - Mazda - Redwood Best finance : MoneyPlus - Standard Life - Forward Best travel ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.