12 Jan 2012
| by Ben Wood
with the increasing need for analysis and the overwhelming "volume, velocity and variety" of data.
Even government ...
12 Dec 2011
| by Rhys McLachlan
.
This is going to become even more apparent as consumption of legacy media channels continues to move to internet ...
campaigns mean that more and more of us see different messages even while we look at or watch the same content, even the biggest panel is going to be unrepresentative.
What we should be looking to develop ...
24 Nov 2011
| by Russell Davies
consistency; it was no longer a useful standard.
And that's what the whole industry seems to be looking for ...
24 Nov 2011
| by Gary Knight and Nick Price
will only increase and become part of the standard marketing mix. There is no doubt that it works - this has ...
27 Oct 2011
| by Staff
Awards held at London's Grosvenor House....Clear Channel
JC Decaux
London Evening Standard
Spotify
Grand Prix
Gold
PHD ...
Gold
PHD Global Radio, Evening Standard
Silver
Maxus Triumph
Bronze
Zenith ...
Media ESPN
MEC Transport for London
OMD UK Citroen
Agency Media idea large
Gold
PHD ...
21 Oct 2011
| by Mark Banham
; newspaper publisher the Evening Standard, and radio network Global Radio.
Competing for Agency ...
The annual event takes place at the Grosvenor House Hotel in London on 27 October (next Thursday ...
for ESPN
Carat for Nivea
MEC UK for Transport for London
MediaCom for Polydor, Universal ...
18 Oct 2011
| by Christian Schmalzl
even higher growth rates (between 2-5 percentage points above this year s numbers).
In these markets ...
13 Oct 2011
| by Mark Banham
and JCDecaux; newspaper publisher the Evening Standard and radio network Global Radio.
Competing for Agency ...
for Transport for London
MediaCom for Polydor, Universal Music
OMD UK for Citroen ...
for Mars Galaxy
MediaCom for T-Mobile
OMD UK for PepsiCo
PHD for Sainsbury's
UM London ...
27 Sep 2011
| by Hayley Pinkerfield
Standards Group (RSG) meetings and the Ad:tech show just for starters.
A batch of internal meetings begin ...
with HR manager Kerry Fogden), I buy and then lose a sandwich while dashing for the train into London ...
into London, via Caffe Nero, for the Consumer Magazines RSG meeting at IPC. A lively and positive debate ...
26 Sep 2011
| by Mark Banham
The inaugural 30 under 30 event at Vinopolis in London, supported by recruitment specialist Lipton