23 May 2012
| by Sarah Shearman
by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
10 May 2012
| by Rachel Barnes
delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ...
with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ...
nearly 70% (since 2009). So even our shareholders understand that.
Still, every six months we have a ...
09 May 2012
| by Noelle McElhatton, Noelle.McElhatton@haymarket.com
: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...
01 May 2012
| by Rachel Barnes
; and News Corporation being held to account over its standards.
The answer, said Polman ...
28 Mar 2012
| by Noelle McElhatton
Click to read Marc Pritchard's comments on:
The London 2012 Olympics
Social media ...
The balance between profit and purpose
On the London 2012 Olympics
Q: What financial ...
. So our target [for the London 2012 Olympics] is an extra $500m in sales worldwide.
Q: Few ...
27 Mar 2012
| by Staff
Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship...P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship.
It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...
22 Mar 2012
| by Rachel Barnes
brands and companies; that inspire passionate followers and even create movements....recession created an inflection point that requires brand building innovation to survive and even thrive ...
in the Olympic conversation
Identifying mums
London 2012: Buying everyday products can help kids have ...
to transform public opinion on just about anything, including the direction of brands, companies and even ...
22 Mar 2012
| by Staff
Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant ...
, market share growth, and even better, a powerful impact on people."
Pritchard also spoke of his ...
that London 2012 is going to be all the more exciting because it will be the first truly digital games. We ...
12 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Mayor of London Boris Johnson has teamed up with Procter & Gamble (P&G) to sponsor London's annual...hosted between March and June across the city in the run-up to the London 2012 Olympic Games. Mayor Johnson hopes they will improve Londoners' "quality of life".
British actress Keeley Hawes has been named P G's Capital Clean-up ambassador in support of the campaign. She said that as a Londoner ...
05 Mar 2012
| by Arif Durrani
billion, or even nine and a half billion, by 2050, Weed stressed the need to "reinvent marketing for the new environment".
He noted such population growth was the equivalent to "a new London every six ...