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Durex lube online ad gives complaints the slip

by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

delivering the annual lecture of The Marketing Society in the evening, is all in a day's work. It will be 10 ... with the Dutchman at the company's landmark London headquarters, Unilever House, to find out how the company and its ... nearly 70% (since 2009). So even our shareholders understand that. Still, every six months we have a ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

; and News Corporation being held to account over its standards. The answer, said Polman ...

Marc Pritchard interview: How P&G 'cracked' social ROI

Click to read Marc Pritchard's comments on: The London 2012 Olympics Social media ... The balance between profit and purpose On the London 2012 Olympics Q: What financial ... . So our target [for the London 2012 Olympics] is an extra $500m in sales worldwide. Q: Few ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship...P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

P&G Marc Pritchard: The full WACL speech

brands and companies; that inspire passionate followers and even create movements....recession created an inflection point that requires brand building innovation to survive and even thrive ... in the Olympic conversation Identifying mums London 2012: Buying everyday products can help kids have ... to transform public opinion on just about anything, including the direction of brands, companies and even ...

P&G marketing chief urges 'do and learn' experimental culture

Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant ... , market share growth, and even better, a powerful impact on people." Pritchard also spoke of his ... that London 2012 is going to be all the more exciting because it will be the first truly digital games. We ...

Boris teams up with P&G to kick off capital clean-up

Mayor of London Boris Johnson has teamed up with Procter & Gamble (P&G) to sponsor London's annual...hosted between March and June across the city in the run-up to the London 2012 Olympic Games. Mayor Johnson hopes they will improve Londoners' "quality of life". British actress Keeley Hawes has been named P G's Capital Clean-up ambassador in support of the campaign. She said that as a Londoner ...

Unilever's Keith Weed: 'Marketing's at a crossroads'

billion, or even nine and a half billion, by 2050, Weed stressed the need to "reinvent marketing for the new environment". He noted such population growth was the equivalent to "a new London every six ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.