Campaign: Dove campaign a boost for real women - Marcoms
17 Sep 2004 | by Donna Werbner
further exclusive detailing the research on celebrity role models was also given to the Evening Standard ...
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Marketing Communications: Emotional connection
22 Oct 2004
the product.' Even if consumers have been involved at this stage and the advertising proposition is credible ...
ANALYSIS: Haircare brands vie for attention with use of PR
28 Nov 2003 | by Lexie Williamson
in the industry, such as a hairdresser we know and trust and who demands respect,' explains Richards. But even ...
CAMPAIGNS: Clarke seeks new clientele for hair range - Consumer PR
22 Aug 2003 | by Ian Evans
appeared in the magazine and style sections of The Sunday Times, The Independent on Sunday, Evening Standard's ES magazine, Vogue, Tatler, Harpers Queen and ELLE. Altogether, 215 pieces of coverage were ...
Starfish lands UK PR brief for Dead Sea Laboratories
14 Mar 2003
'opinion-formers and style leaders' at London's One Aldwych is planned for May. ...
MEDIA BRIEFS: Rimmel to provide readers via text messages
09 Nov 2001
the next year point to polarisation in the industry. There is a fairly even split between those who ... break-even situation. If agencies have a strong balance sheet and have been prudent they can sustain ... in the next 12 months, reducing headcount by an average 16 per cent. Even the leading lights ...
L'Oreal takes PR in-house for two cosmetics brands
28 Sep 2001 | by UPDESH KAPUR
agency contracts with London-based Anna Nicholas Associates and Dowal Walker, which handled Shu ... was being relaunched with a stand-alone boutique in London's Covent Garden. The PR focus for Kiehl ...
STOP PRESS: Lee Stafford takes on PR help
21 Sep 2001
BEAUTY: Lee Stafford, the former hair stylist on ITV daytime programme This Morning, has taken on PR help. Beauty PR specialist nbpr has been tasked with promoting Stafford's two salons, in Essex and London, and the launch of his hair products range later this month. ...
Unilever Cosmetics reshuffles UK PR
15 Aug 2001 | by Staff,
LONDON - (PR Worldwide) - Unilever Cosmetics International (UK) has reshuffled its PR office
Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion
01 Sep 2000 | by ROBERT GRAY
1997, the Broadcasting Standards Commission (BSC) has published 11 adjudications on complaints about ... in principle, arguing they merely want fair treatment. Even so, some companies have doubts about ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
