Healthcare: TVF Comms bids for foothold in PR market
15 Apr 2005
London-based medical communications agency TVF Communications is seeking to make inroads
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Healthcare: Gibbons to chair 'question time'
15 Apr 2005
will be among the speakers at the Reform Club in London. The session, in the evening of 26 April, aims ... The event is titled: 'Is Procurement Prescriptive? Who should make the decision and does the process add value?' Grey Healthcare London managing director Mark Duckham, Takeda UK managing director ...
Healthcare: GSK's Lawson shifts to Cohn & Wolfe Catalyst
15 Apr 2005
Lawson has quit a role as senior brand manager on Parkinson's disease treatment ReQuip to join C W London as senior professional relations manager within Catalyst. He joined GSK as a graduate trainee six ... , 23 July 2004). Lawson left his position at GSK last month and started work at C W London this week. ...
Healthcare: Pfizer in crisis mode as Bextra withdrawn
15 Apr 2005 | by Ian Hall
(for US work), Shire Health International (for non-US international PR) and Shire Health London (for UK ...
Healthcare PR: In whose opinion?
11 Feb 2005
-to-consumer advertising, the use of expert, independent support in PR campaigns has often proved invaluable. Hawkes even ... . But other more wide-ranging fears have also emerged from the inquiry, such as that it even calls ...
News Analysis: Judgement day for Big Pharma
07 Jan 2005
in attempts to 'obtain the truth', both cited standard complaints that aggrieve all journalists; they flagged ...
Healthcare Survey: Marketing Medicines
03 Dec 2004
while each company is performing to a similar standard in the eyes of GPs, the ones to emerge on top ...
Healthcare Survey: Ghost writers under spotlight
03 Dec 2004
as the author without their having written or even read the article before it was published. Together ...
Profile: Markham on a mission - Gill Markham, UK corporate affairs director, Wyeth
01 Oct 2004 | by Ian Hall
London: 'We were working with sink-bin kids; we had to defend them in court.' Markham was introduced ...
Healthcare: Brand visibility
06 Aug 2004
to internet access, they seek to arm themselves with the latest information on medicines. And even though ... brand recognition among patient support groups and even consumers themselves. Product recognition ... specific medicine. Particular care must be taken where the company's product, even though not named ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
