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Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

advertising campaign is expected to start filming in London this week. Previous films stars including ...

Corsodyl 'ignore' by Grey London

09 May 2012

Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com

: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...

Skyn condom ads safe after ASA throws out complaints

02 May 2012 | by Matthew Chapman

The Advertising Standards Association (ASA) dismissed more than 20 complaints that the advertising, which also included a poster headlined "Roll on better sex", was offensive and inappropriately placed where it could be seen by children. The posters by BLAC ran in March. They highlighted how Skyn ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

01 May 2012 | by Rachel Barnes

; and News Corporation being held to account over its standards. The answer, said Polman ...

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

of these girls. They buy into the concept that even if you're a nerd, 'the Lynx effect' will make all your dreams ... is not up to the brand's usual storytelling standard, though. In creative terms, it is neither ... = ( ) Visit England M C Saatchi/M4C 34 9= ( ) Harvester JWT London/MediaCom North ...

VO5 Extreme Style 'pageant' by Euro RSCG London

12 Apr 2012

Euro RSCG London has created what it is billing as the first-ever iAd to use Twitter and its camera

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

27 Mar 2012 | by Staff

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship...P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

longer in the marketplace, even if her job already takes her to the UK, China, Australia, South Africa ...

P&G marketing chief urges 'do and learn' experimental culture

22 Mar 2012 | by Staff

Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant ... , market share growth, and even better, a powerful impact on people." Pritchard also spoke of his ... that London 2012 is going to be all the more exciting because it will be the first truly digital games. We ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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