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Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

Procter & Gamble is to take over London's Vinopolis venue as the centre for its Olympic sponsorship...P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

Brand Manager of the Week: Lisa Harrison

give someone starting their marketing career today? Get some work experience, even if it's voluntary ... tickets to any event, what would it be? Opening ceremony of the London 2012 Olympic Games. ...

Global Radio strikes first partnership with Anadin

their problem. Global Radio will run ads on Heart London and sister station Capital FM to make the two stations' 4.2 million London-based listeners aware of the Heart promotion, which starts tomorrow (14 March ... manager at Pfizer UK, said: "Heart FM has a great reach in the London area and an upbeat, feelgood ...

Starcom MediaVest Group scoops $600m global Novartis media

The account, which includes over-the-counter medicines including Tixylix, Savlon and anti-smoking product Nicotinell, is worth 9m in the UK, according to Nielsen. The global account is expected to be run from Starcom MediaVest Group s London office. The Publicis-owned agency will take on the business ...

P&G picks Olympic athletes for brand ambassadors

Procter & Gamble has named 11 British athletes, who are set to compete in the London 2012 Olympic...for London 2012 is part of a 10-year global partnership with the International Olympic Committee, which lasts ... to welcome to the P G family an impressive line-up of athletes who will help us celebrate the London 2012 ...

Reckitt Benckiser sexes up the kitchen cabinet

itself in what some say is an unforgiving working environment that even the company's former chief ...

Think BR: The perils of being a repertoire brand

lead to even greater erosion. With many economies squeezed and a gloomy outlook across media, consumers ...

Driving value from promotions

. Indeed, promotions often don t even increase overall short term sales or profits. Since half ...

Private View: Mick Mahoney and William Woodhams

Creative Mick Mahoney Executive creative director, Euro RSCG London LoveFilm ... , or go old-skool and just plain buy it from HMV or even my local petrol station. So, what does it do that ... to change that. I'm past help now. In fact, I even felt myself tensing up watching these ads. Although ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.