31 May 2012
| by Alex Brownsell
MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4.
MasterCard is also sponsoring the 'Priceless London ...
capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year.
In London, MasterCard has tied up with attractions ...
08 May 2012
| by Alex Brownsell
, offering consumers "insider tips" about activities in London....The billboards rolled out this week across main London terminal train stations.
They have been ...
to "London's Insider Tip Generator" to recieve a personalised message on a billboard.
The message will suggest ways they can make the most of their time in London. It will also be sent to the user in SMS form ...
19 Mar 2012
Mile High City by Ocean Colour Scene, the "flow faster" ad depicts Bolt arriving at a London airport ...
01 Mar 2012
| by Alex Brownsell
Rather than assuming the entire name, like The O2 in London, the West Midlands venue will now become known as NIA, A Barclaycard Unwind Experience.
It is part of a wider five-year sponsorship deal ...
music and entertainment sponsorship properties, including Wireless Festival in London, Wembley Arena ...
29 Feb 2012
| by Matt Cartmell
of London Boris Johnson has been criticised for allowing Wonga to sponsor travel on the London Underground on New Year s Eve. The London Assembly subsequently advised TfL to create guidelines for selecting ...
27 Feb 2012
| by Ian Darby
because it has legs and drives results. It s even been recognized as an official day by the Congress ...
30 Jan 2012
| by Staff
Park Lane in London on Monday 11 June. For further details on how to enter, visit www.marketingsocietyawards.com . ...
13 Jan 2012
| by Maisie McCabe
was negotiated by MasterCard's media agency UM London.
Tom Connaughton, head of programming at Vevo, said: "We ...
10 Jan 2012
| by Alex Brownsell
The 'Priceless Duet' campaign, which launched today (10 January), invites consumers to enter a competition with the winners performing with one of singer Labrinth, boyband JLS or this year's Choice Award winner, Emeli Sande.
The winners will be shown performing on a TV ad, to be broadcast on the evening ...
09 Jan 2012
| by Maisie McCabe
sponsorships with Transport for London (TfL), following the highly criticised deal with Wonga for New Year...TfL traditionally offers revellers free travel on London buses and the London Underground between ...
,214%.
Boris Johnson, Mayor of London, defended the deal in response to the criticism. He said: "We make ...
sites on the London Underground, in Tube carriages, on buses and on outdoor sites in the inside ...