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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

, suggesting that even those not traditionally in the role of organiser have been inspired by the Jubilee spirit. Even with a rather conservative estimate that each party will have five attendees that means ... , even if they aren t planning a special activity. In a demonstration of the connection ...

Twitter boss: UK brands 'driving ad innovation'

15 May 2012 | by Sarah Shearman

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

ITV signs up Pepsi for Shazam-enabled ad in BGT final

10 May 2012 | by Matthew Chapman

functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...

Mr Kipling 'Jubilee celebrations' by JWT London

09 May 2012

Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee.

Wagon Wheels launches Bing map treasure hunt

08 May 2012 | by Maisie McCabe

The online game, created by Interpublic's UM London, is part of a wider campaign, 'The Truth ... campaign." UM London has worked on the media planning and buying for Burton's Biscuit Company since ... planner at UM London, said: "Our Bing game allows teenagers to get completely immersed in the Wagon Wheels ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

Abbey ,' he contends. 'There weren't that many adverse comments about the idents; they didn't even ... communications Caspar Nelson says that, initially, only a few people objected, even though more than 600 complaints were eventually made to the Advertising Standards Authority, which went on to clear the ad ...

Nestlé revamps PR support as protest looms

25 Apr 2012 | by Sara Luker

in line with World Health Assembly standards after raising concerns over Nestl s targeting of health ...

Brand Barometer: Social media performance of Creme Egg

05 Apr 2012 | by Gemma Charles

for top scorers Cadbury's tie-in with London 2012 is ideal for the Creme Egg brand, with a range ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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