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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

, suggesting that even those not traditionally in the role of organiser have been inspired by the Jubilee spirit. Even with a rather conservative estimate that each party will have five attendees that means ... , even if they aren t planning a special activity. In a demonstration of the connection ...

Glacéau vitaminwater in Olympic ticket Twitter giveaway

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

Olympic beach volleyball tickets and boost awareness of its status as "best mate" of the London 2012 Games....From today, people who follow Glac au vitaminwater on Twitter will have the opportunity to win 15 pairs of tickets, including an overnight stay at a London 5* star hotel. To put their hands up ... _UK handle. Glac au is planning a range of activity over the coming weeks in support of London 2012, which ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ...

Danone ramps up marketing for Evian and Volvic brands

23 May 2012 | by Loulla-Mae Eleftheriou-Smith

this year that aimed to bring the Alps to London . A new global digital platform, www ...

Britvic J2O 'cats and dogs' by BBH

22 May 2012

The ad attempts to dramatise that J2O can bring harmony to even the most hostile of relationships the one between cats and dogs. It ends with the line: "A bottleful of togetherness." The spot was created by Justin Moore and Hamish Pinnell, and directed by The Daniels through PrettyBird. The two ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

16 May 2012 | by Matthew Chapman

-Cola's sponsorship of the London 2012 Olympic Games has overshadowed its sponsorship of the Euro 2012 football ...

ITV signs up Pepsi for Shazam-enabled ad in BGT final

10 May 2012 | by Matthew Chapman

functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...

Lucozade Sport 'Ashley Young' by Grey London

03 May 2012

The TV ad features the Manchester United star Ashley Young training and playing football. Created by Grey London, the campaign aims to reinforce the brand s strapline, "Faster. Stronger. For longer", to promote Lucozade Sport. A series of sporting profiles also appear in print and long ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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