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The age of the interim marketer

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Jubilee spirit unites the nation

, suggesting that even those not traditionally in the role of organiser have been inspired by the Jubilee spirit. Even with a rather conservative estimate that each party will have five attendees that means ... , even if they aren t planning a special activity. In a demonstration of the connection ...

Kellogg boss departs as food giant kicks off global rebrand

cereal brand, although it was later cleared by the Advertising Standards Authority. Kellogg recently ...

Jordans & Ryvita calls £6m advertising pitch

Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company. The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year. Grey was subsequently appointed ...

Old El Paso readies Jubilee-themed campaign

The campaign, which was planned by UM London, will use the tagline 'Bring on the Jubilicious ... , will run across roadside and London Underground 48-sheets, T-sides on London buses and JCDecaux ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

7= ( ) Ginsters Grey London/Starcom 33 7= ( ) Weetabix Golden Syrup ... RSCG, Euro RSCG London/Carat 29 13= ( ) McDonald's Leo Burnett/Carat 26 ... Grey London/Starcom 24 16 -4 Kellogg's Coco Pops Leo Burnett/Carat 23 ...

Adwatch (May 16) Top 20 recall: Bird's Eye

/Initiative 30 13 ( ) Cadbury Dairy Milk Fallon London/PHD 27 14 ... McCann-Erickson/ Mindshare 23 19 ( ) Airwick Euro RSCG London/ ZenithOptimedia ...

Adwatch (May 2) Top 20 recall: Florette

-being. However I left the site not knowing who grows it, where they re grown or indeed if it even comes from ... an email address so I don t even know where they are. Short of any meaningful credentials they ve clearly ... 6 ( ) Morrisons DLKW Lowe/MEC 41 7 ( ) Nissan Juke TBWA London ...

Marketing's top five Jubilee initiatives

and will feature an on-pack promotion for one person to win a diamond worth 15,000 from Williams Son of London. ...

VCCP lands £25 million Muller ad account

VCCP has been handed the £25m advertising account for Muller Dairy, taking over from TBWA\London...the agency and its other roster shop TBWA\London. Muller handed the entire business to TBWA, which ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.