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Atkinson will lead AdMaxim s EMEA sales team as the mobile ad network and consultancy moves to build its business outside the US. The London-based sales force will expand to around 20 to 30 people over the next 12 months. Atkinson will report to AdMaxim chief executive Sultan Khan. Atkinson ...
% of people even check their social networks before getting out of bed in the morning." 2. M ... to reward in-app purchasing and drive customers into stores. Once inside, brands such as Oasis have even ... , IAB director of mobile and operations, says: "It's an evening medium, which impacts on how tablets ...
continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...
, and being shared with digitally with other people. Mobile usage is rapidly taking over as a standard way ... believe the second-screen enables them to extend a 30-second advert into two, three minutes or even longer ...
and is tipped to be one of the biggest stars of London 2012. "That makes this the perfect time to release ...
Speaking at the IAB's annual Mobile Engage event in London yesterday (17 May), Eyre noted how the increasing popularity of smartphones has presented a huge opportunity and challenge for marketerers. He ... tags were activated by viewers of Britain's Got Talent at the weekend, even though the service ...
are for even the most basic web experience. Furthermore, 14 per cent of the 2,000 people surveyed said ...
which automatically play sound or video. This ban even extends to the automatic initiation of sounds ...
agencies; whether or not agencies need to be based in central London, and what media solutions have really ...
The monthly iPad edition will include a raft of interactive content and features in addition to the standard print-replica digital edition. The cover story of the first edition will be 'The Dark Knight Rises', and includes video content direct from the set of the blockbuster Batman film. Total Film ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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