Media Week Awards co-chairs revealed
04 Apr 2012 | by Jeremy King
and accountability was incredible last year and I can t wait to see the diverse talent in the industry deliver even ...
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British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video...The agency will promote London 2012 - The Official Video Game of the Olympic Games in a creative campaign drawing on Olympic greats including decathlon champ Daley Thompson and 400m runner Derek Redmond. The agency's campaign, called Olympic Moments, will see Olympians past, present and future recreating ...
AIS lands digital business for Vita
01 Mar 2012 | by Sara Kimberley
Eve, Drum, Iris Worldwide and TBWA\London. Above-the-line advertising for the European launch ...
Understanding older women gamers
27 Feb 2012 | by Emily Hunt
is increasingly becoming an alternative to standard leisure entertainment such as TV and puzzle books. This can ...
CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
launch will take place over London, Paris, Berlin and major cities in the US. The balloons won ...
IGN partners with Pearl & Dean for Mass Effect 3 campaign
21 Feb 2012 | by Daniel Farey-Jones
, Leicester Square, London thanks to Pearl Dean. Adam Hopkinson, commercial director, IGN Entertainment ...
Is gamification the next big thing in marketing?
19 Jan 2012 | by Jerry Lloyd-Williams and David Atkinson
. And mainstream marketing campaigns are beginning to successfully deliver gamified elements. Even financial ... versions of imaginary routes, competitive tracking of stats and analysis; and, now, it's even possible ... legitimate gamification campaign ideas even harder, despite any merits for the brand and the end-users. ...
Think BR: The changing face of media consumption
14 Dec 2011 | by Gavin Sugden and Tom Cross
to this reduction. This seems even more plausible when you consider that the number of people who have paid ...
Naked's Jon Wilkins to host Media 360 in 2012
07 Dec 2011 | by Jeremy King
in London and Sydney, and is currently based at its New York site. More speaker details are set to follow ...
Electronic Arts claims Twitter ads exceeded expectations
08 Nov 2011 | by Sarah Shearman
of conversations within minutes of the trend going live that Sunday evening. It also reported higher ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
