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Media Bitch's Diary 31 May

31 May 2012 | by Media Bitch

, Comedy Central and Nickelodeon spent Friday (25 May) transforming three London Play adventure playgrounds ... London office for the charity Traid . Well done darlings, Bitch always like guys (and girls) that like ...

'Suck our guts out' Frubes ad escapes ASA ban

30 May 2012 | by John Reynolds

TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

For the interactive shows, which will be produced by Channel 4 and Bauer Media's joint venture Box TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including ... with this ground-breaking new format that rewards their viewers and ours with an even deeper experience ...

BBC retains Premier League highlights package

25 May 2012 | by John Reynolds

The broadcaster has been awarded the rights for three seasons after it bid 179.7m, the Premier League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day' ('MOTD') programme, the Sunday morning repeat and 'MotD2' on Sunday evenings. It is unclear which ...

ITV1, C4 and 5USA triumph at Freesat Awards

24 May 2012 | by Maisie McCabe

and radio broadcasters and production companies at One Mayfair in central London last night. Emma Scott ...

Sainsbury's rapped by ad watchdog after Asda complaint

23 May 2012 | by Matthew Chapman

Price reassurance is a key battleground in the supermarket wars and the leading players have frequently taken complaints about rivals' ads to the Advertising Standards Authority (ASA). Asda took issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ...

EDF adds brand character to Olympics reward-scheme push

22 May 2012 | by Matthew Chapman

is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ... Yous', our new character, and our partnership with London 2012, we believe this new campaign has all ...

Special effects company Artem appoints TPR for global brief

21 May 2012 | by Hannah Crown

Artem, which employs over a hundred full-time and freelance staff in workshops in London and Glasgow, has awarded a one-year retained PR contract to TPR to promote its work across a wide range of sectors including television, film, commercials, music videos and museums. The 25-year-old company ...

Champions League final peaks at 10.6 million on ITV1

21 May 2012 | by Maisie McCabe

of coverage the channel had an average of 6.47 million viewers between 7pm and 11.30pm across the standard ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

17 May 2012 | by Maisie McCabe

to collect the Olympic flame for the London 2012 Games, Van der Post admitted to the challenges facing ... to reach out to a different clientele." British Airways is one of the official sponsors of the London ... at London Heathrow, he boarded a plane to Athens to bring the Olympic Flame to the UK. Follow Maisie ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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