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The craft of arts sponsorships

several artists and dance troupes with Kinect; London-based artists Keiichi Matsuda and James Alliban ... to stay in dialogue and accessible to communities, even critics'. 'It takes a long time to counter ...

MasterCard extends Priceless campaign with festival sponsorship

MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

UM London and McCann London, newly appointed by the social enterprise and charity Eden Project...A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Special effects company Artem appoints TPR for global brief

Artem, which employs over a hundred full-time and freelance staff in workshops in London and Glasgow, has awarded a one-year retained PR contract to TPR to promote its work across a wide range of sectors including television, film, commercials, music videos and museums. The 25-year-old company ...

Laura McKechan: Mastering the art of war

Imperial War Museum London's comms chief is gearing up for the site's renovation and the centenary...London's Imperial War Museum is good on big bangs: the enormous battleship guns outside its ... spoken but quick to smile, the PR chief for Imperial War Museums' London sites and head of corporate ... under the IWM banner: HMS Belfast and the Churchill War Rooms in London; IWM North in Manchester ...

Expedia's senior marketing director joins Media360 client panel

agencies; whether or not agencies need to be based in central London, and what media solutions have really ...

Orange RockCorps gigs suspension hints at demise of mobile brand

said it had decided not to hold a standalone London gig this summer because of the packed events ... . The gigs are likely to take place in September or October, to avoid clashing with the London 2012 Olympics ... in the US in 2005, made its UK activity debut with the backing of Orange in 2008. Last year s London gig ...

Media Week Awards co-chairs revealed

and accountability was incredible last year and I can t wait to see the diverse talent in the industry deliver even ...

ASA slams 'midget' party Facebook ad

The Advertising Standards Authority (ASA) has banned the ad for being offensive and promoting negative attitudes to short people, and has warned Bar Fusion to ensure future advertising is socially ... the advertising standards code. Follow Matthew Chapman at @mattchapmanUK ...

Coca-Cola leads brands eyeing post-London 2012 venue naming rights

As the Games organisers unveil the grand stadiums of London's Olympic Park to the world...draw up their London 2012 legacy plans. Coke's potential interest comes as some observers argue ... the velodrome and other Olympic assets. 'However, we are finding with some London Olympic venues ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.