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Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

, suggesting that even those not traditionally in the role of organiser have been inspired by the Jubilee spirit. Even with a rather conservative estimate that each party will have five attendees that means ... , even if they aren t planning a special activity. In a demonstration of the connection ...

New business leagues (1 June 2012)

31 May 2012

Euro RSCG London joins the creative league at number seven with its Santander win. In media

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

Adam & Eve's horror-themed spot for Phones4U was the Advertising Standards Authority's most..., and have managed to maintain our efficiency, our standards of service, and the care with which we ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

By engaging in the retail space marketers will be well positioned to take advantage of London 2012..., as for many a shopping centre is likely to be the gateway to the London 2012 Olympic Games. The combination ... will be concentrated around the Olympic site and central London, with major shopping centres poised to reap ... propensity to buy among 59%. Even in a crowded branding environment like the Games - with 26 brands ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes...- and the rise of video-on-demand and IPTV will create a frenzy of digital activity around the London 2012 ... . The BBC will be showing the opening and closing ceremonies and the men's 100m final in 3D - even ... free app to help visitors plan their experience. The London 2012 Games is set to be a record ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

continually explore the emerging digital world to get a glimpse into the future of marketing and even play ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

of nature and the carefree pursuit of pleasure. With sat nav we hardly even need to know where we ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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