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MasterCard extends Priceless campaign with festival sponsorship

MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... capital cities. The initiative has so far rolled out to London, New York, Beijing, Sydney, and Toronto, with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...

HSBC's Chris Clark on a new era for the bank's marketing

A glance up at HSBC's sky-scraping headquarters at Canary Wharf in London, with its upper floors ... , but that doesn't mean there isn't a resonance left behind. I used to work on the Mars account, and even then "A ... , Bates Dorland London (1996-97) - Executive vice-president, Bates Dorland New York (1997 ...

Aviva appoints Bray Leino to B2B account

The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.