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Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

Kennedy London 50,333 shares this week All time: 676,182 shares ...

SapientNitro wins McLaren digital business

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

Goodyear launches £30m media pitch

The incumbent on the UK account is UM London, while MPG Media Contacts looks after the client in France, Italy and Spain. WPP is believed to handle the German account. It is understood that the process is being overseen client-side by Hugues Despres, the brand director EMEA at Goodyear, and led out ...

BMW 'Ultimate Track' by Dare

BMW 3 Series in the context of the company's sponsorship of London 2012.

Campaign Viral Chart: Nike interactive ad nets first place

. 1. Nike 'my time is now' by Wieden Kennedy London 585,286 shares this week All time: 624 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.