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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

London, aims to grow the Brown-Forman owned brand s awareness and usage among 25-34 year-old women ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...

The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

several artists and dance troupes with Kinect; London-based artists Keiichi Matsuda and James Alliban ... to stay in dialogue and accessible to communities, even critics'. 'It takes a long time to counter ...

The age of the interim marketer

01 Jun 2012 | by David Benady

. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...

Nike puts Umbro up for sale

01 Jun 2012 | by Nick Batten

Association and the England team, Umbro's future is even stronger than its past." Yesterday he said: "We see ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

agency called Atomic London in Brand Republic's round-up of this week's people moves in advertising...at Dentsu London, and Nik Upton from Mother as co-founders. ( Campaign ) Nick Fox , the former chief ... Atomic London. The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding ... , the publisher of Scout London, the new free weekly magazine for London's social life. ( Media Week ) Steve ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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