to remove filtersChambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
London, aims to grow the Brown-Forman owned brand s awareness and usage among 25-34 year-old women ...
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Yorkie makes shift from 'not for girls' positioning with new TV ad
01 Jun 2012 | by Alex Brownsell
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out ... such as Birmingham and Liverpool after being deemed "sexist". The Advertising Standards Authority (ASA) also ...
'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
that even the most cautious marketer should not be afraid to go it alone. 'Whatever you do, you are only ... . She has been travelling for a year while advising a charity based in London on a product launch ...
The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
several artists and dance troupes with Kinect; London-based artists Keiichi Matsuda and James Alliban ... to stay in dialogue and accessible to communities, even critics'. 'It takes a long time to counter ...
The age of the interim marketer
01 Jun 2012 | by David Benady
. The standard period for interims is 12 to 18 months . Absorbing an interim is easiest where ...
Panasonic launches digital face-painting app for Olympics
01 Jun 2012 | by Sarah Shearman
The Flag Tag app, which launched yesterday, enables users to upload their customised photo to their profile page and share it with friends on Facebook, Twitter and via email, to show support for their team during the London 2012 Olympic Games. The app, devised by Brave, will roll out on iOS and Android ...
Nike puts Umbro up for sale
01 Jun 2012 | by Nick Batten
Association and the England team, Umbro's future is even stronger than its past." Yesterday he said: "We see ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
