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INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE

of the Earth has never accepted that the Advertising Standards Authority s judgment was justified ... wide range of information and, even more importantly, to present an issue from all sides - not just ... the medium to police itself effectively. Grahame Fowler, Advertising Standards Authority, capasa ...

INTERACTIVE: GALLERY REVIEWED BY PAUL WOOLMINGTON

Budget 95 report, which went up early on the evening of 29 November (the same day Kenneth Clarke ... must go to the genuinely interesting London s Burning tie-in, which allows CU s sponsorship ... , but Interflora doesn t even display a telephone number. I only hope that the content will soon develop ...

INTERACTIVE: NEW-MEDIA CLINIC; Why client ignorance is behind the struggle to become interactive

month was suspiciously similar to every other bog-standard, macro-media, director-written pile of art ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

Recruitment ads run free when booked in the New Scientist. pounds 4,000 per month for standard display ads ...

MARKETING MIX: LETTERS; Enough puff for company brand

From Richard Woolston, group product manager, Web International, London NW10...From Richard Woolston, group product manager, Web International, London NW10 The castaway client on your Mix pages usually makes for interesting reading except for one rather corny thread which I have noted as a constant factor. Is it a prerequisite that contributors must ...

NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation

. The industry s regulatory body, the Advertising Standards Authority, normally has recourse to a legal ...

NEWS: ASA to challenge Friends of the Earth over Internet commercial

The Advertising Standards Authority is set to challenge the pressure group, Friends of the Earth...The Advertising Standards Authority is set to challenge the pressure group, Friends of the Earth, over its decision to place a banned ad on the Internet, in what could develop into a test case. The ASA, which ordered Friends of the Earth s mahogany is murder commercial off cinema screens ...

MEDIA: BRIEFS

of the Red Group s publishing arm and will control operations in London Banbury, York, Boston and Detroit. ...

MEDIA: Who’ll make the Web a main-line medium?

. The Web seems to be coming of age as an ad medium, but when pressed, even its strongest supporters admit ... of advertisers buying standard spots. The Electronic Telegraph has been around since November 1994 and now ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.