to remove filtersMARKETING MIX: MARKETING MIX: COMMENT; The long and the short of writing a piece of copy
14 Dec 1995 | by DRAYTON BIRD
lot, but if it s boring they ll read none of it. An even better authority, David Ogilvy (who ...
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MEDIA: PERSPECTIVE; Overuse of media research leads to state of insecurity
15 Dec 1995 | by DOMINIC MILLS
standard industry research from this criticism, although sometimes it appears to be built...would exempt standard industry research from this criticism, although sometimes it appears to be built ... on. I can t even remember which ones I listened to. But none of this is significant enough ...
MEDIA: BRIEFS
08 Dec 1995
Hilton gets Standard City job...Hilton gets Standard City job Evening Standard managing director Tony Hilton is to replace ... Berry New Year Max Hastings, who takes over as editor of the Evening Standard from Stewart ... the Financial Times. Former Independent columnist Sandra Barwick and Evening Standard columnist Craig Brown ...
DIARY: There’s still no light at the end of the Tunnel in long-running libel saga
08 Dec 1995
The libel case brought by Evening Standard journalist Mira Bar-Hillel against lobbyist Maureen...The libel case brought by Evening Standard journalist Mira Bar-Hillel against lobbyist Maureen ... of several articles in the Evening Standard. I hear Tomison has now dispensed with the services ... herself against Bar-Hillel and the Evening Standard. Unfortunately we can t make any comment ...
COMMENT: LETTERS: No secret about the best man for the job
08 Dec 1995
for the position. Even better I could sponsor the whole academic complex - but on one condition...for the position. Even better I could sponsor the whole academic complex - but on one condition ... . Quentin Bell, Chairman, The Quentin Bell Organisation, London WC2 ...
MEDIA: WHAT THE PAPERS SAY; Mixed reaction to Stock Exchange plans
08 Dec 1995
There was more support for the London Stock Exhange s announced move to a computerised order...There was more support for the London Stock Exhange s announced move to a computerised order-driven trading system than expressed about the exchange s PR performance. Nine of the ten articles to express ... . Cuttings supplied by Standard Press Analysts ...
NEWS: Hunt for agency to show British that wax works
08 Dec 1995 | by LEXIE GODDARD
Madam Tussaud s, London s most popular tourist attraction, is on the hunt for a PR agency to tap...Madam Tussaud s, London s most popular tourist attraction, is on the hunt for a PR agency to tap into the home market. The waxworks museum has invited three agencies to pitch this week for a year ... will concentrate on London and the South East, although it aims to attract visitors across the UK by highlighting ...
MARKETING MIX: LETTERS; PR boosts sales of Wonderbras
08 Dec 1995
From Robert Phillips and Jackie Cooper, founding partners Jackie Cooper PR, London W1...From Robert Phillips and Jackie Cooper, founding partners Jackie Cooper PR, London W1 We would like to thank you, Martin Loat of Propeller Marketing Communications and Pauline Kent of Countrywide PR for paying us the compliment of using our work on Wonderbra as a benchmark case study ...
NEWS: APCO and Charles Barker promote daylight saving
08 Dec 1995
A coalition led by The Rank Organisation and London First is to spend an estimated pounds 30...A coalition led by The Rank Organisation and London First is to spend an estimated pounds 30,000 to pounds 40,000 over two months on lobbying for a bill to put Britain permanently on Summer Time ... also pitched for the lobbying contract. Patrick Kerr, public affairs manager at London First ...
DIARY: Old PR dogs can still teach a few tricks
08 Dec 1995
Awards at the London Planetarium last week. There was little grey hair to be seen....Yoof TV guru Janet Street Porter was in good company at the inaugural IPR Young Communicator Awards at the London Planetarium last week. There was little grey hair to be seen. However there was the oddal silvery barnet among the young over- achievers - waxworks of great astronomers were dotted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
