to remove filtersTHIS WEEK: Land Rover tops direct winners
08 Dec 1995
marketing by Land Rover and Tesco, which announced last month that it was diverting even more of its ...
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NEWS: HOTLINE
15 Dec 1995
the launch of its flagship store in Bond Street, London. According to its creative partner, Barry Smith ... -the-line advertising in London, Los Angeles and New York. Maher Bird Associates, which was set up two years ... will be moving to our new offices at 174 Hammersmith Road, London W6 7JP from 23 December onwards. Phone ...
NEWS: Booth Lockett hires Mustoes to develop branding ads drive
08 Dec 1995
, with particular concentration around Soho in London. BLM has used Poster Publicity to buy the campaign on its ...
INTEGRATED AUDIT: Burnetts brand teams offer clients more focused approach
08 Dec 1995 | by ROBERT DWEK
is to influence the total needs of the brand. We are happy to provide integrated thinking, even if we aren ...
CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs
01 Dec 1995 | by JOHN TYLEE
financial agency, Hill Murray, says: If the ban covered all calls - even those initiated by the customer ...
BELOW-THE-LINE: ‘Soft booze’ focuses spend below-the-line
23 Nov 1995 | by HARRIET MARSH
cider cooler Two Dogs. On that basis, point-of sales kits and promotional evenings were used to get ... clearly defined than that for standard soft drinks. All brands are targeting the over-18 youth market ...
INTEGRATED: PORTFOLIO; Jack Nolan (r)
10 Nov 1995 | by MICHELE MARTIN
in for tea and a chat. Even with two-dimensional work, the output has been impressive. A recent ...
MOVERS
10 Nov 1995
from Baker and McKenzie London, where she was director of professional and business development ... between journalism and PR in London. His journalistic experience includes writing for newspapers ... for London News radio. ...
INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?
10 Nov 1995 | by EMMA HALL
it was in maintaining, and even building, the brand. Many companies are increasing their spend below the line ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
