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ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

Eric White, Corporate marketing manager, The Trocadero, London...to stay sane, London Transport even offers a Christmas and New Year timetable to make sure you have ... Eric White, Corporate marketing manager, The Trocadero, London I tend to leave ... years, London Transport is running a generic campaign for buses and the Underground ...

MEDIA: MEDIA CHOICE; Scotland on sunday

in Glasgow, London for most of the week. London days tend to be jam-packed to create the possibility of a weekday in RAB Glasgow, so my media usage in London is limited to radio updates, about four ... to produce national standard quality Sunday paper just for Scotland, and SoS does a wonderful job ...

THIS WEEK: LT shake-up leaves Mills in cold

The former head of marketing at London Underground has been left without a role...The former head of marketing at London Underground has been left without a role ... being put into place. It was announced that marketing for the Underground and London Buses were ... , who held the top role at London Buses, has taken the job of head of advertising and public affairs ...

THIS WEEK: Change of address

will be in new offices at 174 Hammersmith Road, London W6 7JP. All telephone and fax numbers remain unchanged...Marketing goes west. Would our readers and advertisers please note: after Christmas we will be in new offices at 174 Hammersmith Road, London W6 7JP. All telephone and fax numbers remain unchanged, however. ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

for postal delivery of goods is standard, thousands of people send in orders ten days before Christmas ... at altruism is in marked contrast to last year s approach. Even the launch of last year s Ring ... destinations and accused it of making false claims. If it was anticipating problems even before ...

MARKETING MIX: I’ll name that brand in one!

This traditional brand was first made in 1740 in the City of London by the Bishop family...This traditional brand was first made in 1740 in the City of London by the Bishop family - although the name which has appeared on the label for more than a hundred years is not theirs, but that of a retailer. The product is amber but features a different colour in its name, which originally ...

ADVERTISING: Alcohol faces rap if it goes over the limit

the boundaries even further. Last week s decision to ban Raw Spirit s poster, press and London ...

THIS WEEK: Asda gets away with Tesco loyalty hijack

cannot take legal action but has appealed to the Advertising Standards Authority, saying the Asda ...

MEDIA: BRIEFS

Communications, have become the first outdoor companies assessed by the British Standards Institute ...

MARKETING MIX: SOAP BOX; A new neurosis: too many people seeing your ads

. Even after 30 years, political parties still haven t worked out how to deal with television cameras ... as an acceptable gift ten times an evening on national television since early October? And, even more ...

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