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MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

14 Dec 1995 | by RUTH NICHOLAS

for postal delivery of goods is standard, thousands of people send in orders ten days before Christmas ... at altruism is in marked contrast to last year s approach. Even the launch of last year s Ring ... destinations and accused it of making false claims. If it was anticipating problems even before ...

THIS WEEK: Asda gets away with Tesco loyalty hijack

14 Dec 1995

cannot take legal action but has appealed to the Advertising Standards Authority, saying the Asda ...

BELOW-THE-LINE: Tesco checks out its corporate branding

14 Dec 1995 | by JULIAN LEE

. Even the old squat Tesco logo - officially dropped in 1987 - was still appearing on some food packs ...

MEDIA: MEDIA CHOICE

08 Dec 1995

which appeared in London editions of the Guardian, Independent and Evening Standard at the end...Felix Pearce, media planner/buyer at Motive, chooses Harvey Nichols Xmas wrapping paper insert which appeared in London editions of the Guardian, Independent and Evening Standard at the end of November. The idea of Noddy Holder from Slade wishing us a merry Xmas on behalf of Ab Fab s favourite ...

THIS WEEK: Boots revives glossy

08 Dec 1995

Boots is to revive its own glossy customer magazine just months after its launch flopped. The quarterly publication of Boots the Magazine was suspended in September after disastrous sales. But now the retailer has decided to have another go at the title. It has even handed the contract ...

Lowes lends coherence to the Tesco communications mix

08 Dec 1995 | by Michele Martin,

on London’s Old Kent Road set out to snaffle local perceptions that Tesco was a largely white, middle ...

NEWS: Lamb quits Abbott Mead to run global De Beers account at JWT

01 Dec 1995 | by HARRIET GREEN

. Lamb, 34, rejoins JWT in the new year and will be based in London, reporting directly to Chris Jones ... the shadows idea and make it even more successful. He started his career in 1984 as a graduate trainee at JWT London. In 1986, he moved to JWT Toronto, where he worked as an account supervisor ...

THIS WEEK: Nike Town sites come to Europe

11 Jan 1995 | by HARRIOT LANE FOX

Nike is planning to step into retailing and is looking at London as a potential European launch...Nike is planning to step into retailing and is looking at London as a potential European launch ... and use of stars such as Eric Cantona makes London one of the favourite sites. Nike already has shops within JD Sports shops in London and Manchester. It also sells through factory outlets in the UK ...

THIS WEEK: STOP PRESS

11 Jan 1995

by the Advertising Standards Authority to remove any suggestion that its sports bra could prevent breasts from ...

 

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