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THIS WEEK: Vobis outlets to raise UK profile

to be determined. Media Centre in Manchester and Carat Business in London will handle media. Vobis is a ...

ADVERTISING: Do shock ads harm advertisers’ health?

Only a week after the Advertising Standards Authority sharply warned advertisers against flouting...Only a week after the Advertising Standards Authority sharply warned advertisers against flouting its guidelines, Virgin Interactive Entertainment is preparing to do just that. Protect your worm from the evil pussy declares one of the suggestive ads for computer game Earthworm Jim 2 ...

NEWS: High Court dispute over Rabbit logo to test copyright laws

A major advertiser this week threatened to drive a coach and horses through standard pitch...A major advertiser this week threatened to drive a coach and horses through standard pitch ... Advertising was contractually bound to hand over the rights to the Rabbit telepoint logo it devised even ... standard one produced by the Institute of Practitioners in Advertising. It said Hook would assign all ...

SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch

admits that the budget wasn t large enough to achieve a huge impact everywhere, even though Polaroid ... year on year. Latching onto this trend, Durex s owner, the London International Group ... , in others it was relatively unknown. For example, in Germany the brand is known as London, while in Italy ...

CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs

financial agency, Hill Murray, says: If the ban covered all calls - even those initiated by the customer ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

Waters Creative Directors: Paul Grubb, Dave Waters Art Directors: Mike London, Richard Flintham ...

MARKETING MIX: LETTER OF THE WEEK * Sponsored by TEAM; Not above, below, but together

From Angus Wrixon, account director, WWAV Rapp Collins, London W2...From Angus Wrixon, account director, WWAV Rapp Collins, London W2 Though heartened to read your expert panel s generally positive comments in their reviews of our Orange direct response TV ... , The Editor, Marketing, 30 Lancaster Gate, London W2 3LP * Fax: 0171 413 4504; l E-Mail: 100433. 2576 ...

THIS WEEK: STOP PRESS

, former head of marketing at bathroom supplier Ideal Standard, to the newly created position ...

MARKETING TECHNIQUE: IT; Programme fillers

telesales scripts on screen. Enterprise can even display a client record for an incoming calls ...

MEDIA: FOR THE RECORD

in the London, Birmingham and Liverpool areas. Half of all adults believe ITV should be allowed ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.