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ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

Eric White, Corporate marketing manager, The Trocadero, London...to stay sane, London Transport even offers a Christmas and New Year timetable to make sure you have ... Eric White, Corporate marketing manager, The Trocadero, London I tend to leave ... years, London Transport is running a generic campaign for buses and the Underground ...

THIS WEEK: LT shake-up leaves Mills in cold

The former head of marketing at London Underground has been left without a role...The former head of marketing at London Underground has been left without a role ... being put into place. It was announced that marketing for the Underground and London Buses were ... , who held the top role at London Buses, has taken the job of head of advertising and public affairs ...

THIS WEEK: STOP PRESS

the Cork Examiner and Evening Echo. ...

Helen Mirren set to succeed Stamp as Virgin Atlantic star

LONDON - Virgin Atlantic Airways has cast Helen Mirren, the British actress, as its new TV ad...through Virgin Atlantic’s agency, Rainey Kelly Campbell Roalfe. A new ad is currently being shot in London ...

NEWS: Faulds retains tourist task

Faulds Advertising has held on to the pounds 3.5 million Scottish Tourist Board account, triumphing in a neck-and-neck pitch against its arch-rival, the Leith Agency. The original pitch-list included a London agency, Collett Dickenson Pearce, as well as McCann-Erickson Scotland, Morgans ...

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue

to city centre has made day trips to Paris popular for corporate entertaining, incentives and even short ... and the famous glass pyramid. The four conference rooms, taking up to 1800, are popular for gala evenings ...

NEWS: TDI becomes UK’s largest contractor for bus advertising

Advertisers planning bus campaigns will be offered a virtual one-stop shop for national advertising campaigns following TDI s acquisition last week of a significant chunk of the bus market. TDI, the London Underground and bus advertising company, becomes the country s biggest bus ...

MEDIA: TDI takes bus route to top of ad league

controls 61% of the UK bus market, as well as all the advertising sites on the London Underground ... of London Transport Advertising in August 1994. At a single stroke, this made TDI one of the UK s most ... visible product innovations such as the wrap-around bus, painted trains and staircase ads in the London ...

THIS WEEK: UK seeks ‘hip’ image

The British Tourist Authority is radically overhauling the way it markets the UK to young foreigners by repositioning the nation as a destination for the trendy. Out goes the traditional fare of Beefeaters, warm beer and red London buses, and in comes the likes of Blur, designer John ...

MEDIA: MEDIA CHOICE

attracted controversy; the talking bus shelter even made it on to London Tonight. Media planner...already attracted controversy; the talking bus shelter even made it on to London Tonight. Media ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.