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BUSINESS-TO-BUSINESS: Letters of distinction

by the usual standards of Microsoft. Evans Hunt Scott creative director, Ken Muir, says: We were not really ... have got the targeting part sussed. It is so important, and even with the best software company ...

NEWS: Safeway to try out tailored TV

. They will be able to see various recipe suggestions and even have a wine recommended for that evening s meal ... -to-the-minute offers and even advertising by branded manufacturers. But Safeway marketing director Roger ...

NEWS: MGM joins Brann in agency set-up

comes as Brann, which is based in Cirencester, prepares to open a London office and extend its ...

DIARY: I’m only a punter but...

acceptable standards of advertising practice....to introduce acceptable standards of advertising practice. I m pretty sure that consumer research has ... or their people. Send your rants to Belinda Archer, Campaign, 174 Hammersmith Road, London W6 7JP ...

ADVERTISING & PROMOTION: BRIEFS

, was the most liked poster in greater London. When the face fits The Prince s Trust unveils ...

DIRECT MARKETING: Letter from America

standards and better targeting means that we are less prone to junk mail than our transatlantic ...

MARKETING MIX: Conran gets koi about his new Ka

, take a trip to Mezzo restaurant in London s Wardour Street....If you thought that the only point of fish was to stop the tartar sauce running off the plate, take a trip to Mezzo restaurant in London s Wardour Street. Mezzo, which has championed ... , it features 15, foot-long koi carp swimming in 245 gallons of water. Diners can even feed the carp ...

ADVERTISING & PROMOTION: The benefits of repetition need looking at again

and even 15-second spots get you a lot more awareness for your money than 60-second spots. This again ... ideas on what he earned selling off the page. Even today some leading exponents have had this valuable ...

MARKETING MIX: SOAP BOX; Agencies should hold on to their talent or lose it

the only thing that will happen is even more pressure on margins, and a drop in the level of service ...

ADVERTISING & PROMOTION: BRIEFS

advertising with the launch of a fleet of Amex Corporate Card-branded London taxis to encourage executives ... company, is targeting style-setters with a series of Bleep me club nights in London, Newcastle ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.